Digital Marketing Reviews Newmarket

Digital Marketing Reviews Newmarket

Digital Marketing Reviews Newmarket


In this video, Matt Cutts will share information with you about the future of search. The best strategy is SEO and PPC. You can pick one or the other but you can not decide to do neither.

SEO, search engine optimization is a plumbing marketing tool where keywords are placed within the websites content, via body text, blogs, meta tags, alt tags etc. These keywords help search engines rank your website higher on search results. In short the idea behind SEO is that if you mention “plumbing company” a certain amount of times within your webpage, the search engine will rank your webpage higher. The goal is to be on the first page of Google or Bing. SEO tactics generally garner more organic search results, meaning that the search results are more relevant to the term being searched. Given the right set of keywords, this method can gain great results for your plumbing marketing, however it doesn’t happen over night. In order to be successful with this type of plumbing marketing, you need to be consistent and willing to put in the time.

PPC, pay per click advertising is pretty much what it sounds like. Users pay to place their ads at the very top or to the side of search results. When utilizing this method for plumbing marketing you will definitely gain exposure, however it doesn’t always guarantee click throughs. Recent research has found the consumers are less likely to click on paid advertising ads then the general results on the first page of the search results. Keeping this in mind, brand association has a lot to do with this. Research shows that recognizable brands have much success with this method, which can be good for plumbing marketing if for example you are part of a well known plumbing franchise.
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